Today Microsoft unveiled a new logo and look.
Hang on! That looks familiar! That’s a slight adaptation of the UFM Worldwide logo!
Even the shades are remarkably close. Microsoft have their green and red a little paler perhaps, but the blue and yellow are almost identical.
The arrangement of the colours is also very similar—a two-stage transformation gets from one to the other.
Thanks to MJM for pointing out that you actually only need a single transformation to get from one to the other: a reflection in the line y=x.
- Do a horizontal transformation—imagine that you are opening the whole window frame with all its panels.
- Then rotate one 90 degree turn clockwise.
Although I don’t imagine that adapting the UFM logo is likely to go the way of the Apple v Samsung trial.